Let the fuel retailer collect all those charges and fees. The more you drive, the more you pay. The less you drive, the less you pay. It's stupid that someone that only drives 1,km a year pays thousands of dollars in rip Brilliant.
It's stupid that someone that only drives 1,km a year pays thousands of dollars in rip off payments every year whilst those that drive everywhere including to the store just to get one thing when they can walk up and back in less than 10 minutes pay the same. Tolls are user pays, so why not just include it all in the fuel. You can't use your car if you don't have fuel!
And then now with Electric Vehicles, they'll just go buy those. So what, that's a good thing. In driving or using fuel will either be a status symbol or an act of rebellion. The second thing was the rich guy Croesus pronounced Cresus, like Jesus is a brainstorming tool to find solutions. You can than think of cost after and that leads to more brainstorming to find a solution.
That's the point! Gets the creative juices flowing. This book is awesome. Jul 06, Omar Halabieh rated it really liked it.
Below are five key lessons from the book, in the form of excerpts: 1- "Some people have the notion that coming up with concrete solutions for real-world problems is somehow reserved for the experts - that the techniques for innovation are beyond the capacity of the typical person.
Innovation is a skill that can be taught. And what's more, the potential for innovation is all around us. The problem is that the sense of innovation as everyday ingenuity often gets lost in our high-tech world Below are five key lessons from the book, in the form of excerpts: 1- "Some people have the notion that coming up with concrete solutions for real-world problems is somehow reserved for the experts - that the techniques for innovation are beyond the capacity of the typical person.
The problem is that the sense of innovation as everyday ingenuity often gets lost in our high-tech world.
That is a problem we aim to fix with this book. People usually think of problem solving as a search for solutions. But in everything we do, we look for symmetries. Thus, we also see that problem solving can be a search for problems once you've found a good solution. Both approaches have their advantages.
Why Don't you feel my pain? Where else would it work? Would flipping it work? We have now introduced four central idea-generating tools: WWCD, internalization, translation, and symmetry Now, you might be asking, are these the only tools out there for generating ideas? The answer is clearly no. There are rich theories of how scientific discoveries play out over time - incrementally adding to our knowledge through systematic and painstaking experimentation.
But our why-not tools are geared toward discovering solutions that in a sense already exist but have just bot been put into effect You need to learn different tools because some solutions can best be found with particular tools. The more of these principles you can identify, the closer you are to the solution. There may be fewer options to explore, but those are the right ones to focus on While we typically think of filters as constraints, we want to convince you that identifying the underlying attributes of any solution can be liberating and can actually help you generate ideas.
If you really want to change your company or the world, you need to sell the idea and you need others to buy in. The art of persuasion is particularly important because, and we've repeatedly emphasized, many ideas for great new products or services are not great ideas to start new businesses. Sometimes - usually, in fact - the best entity to put the idea into practice will be an existing firm. Even if your idea is, objectively speaking, brilliant, you won't necessarily have an easy time selling others on it.
Be prepared to encounter remarkable levels of resistance and prejudice along the way. Nov 20, Liz rated it liked it Shelves: own. This book was pretty good. I liked some of the examples even if they were out of date. Imagine a individual with unlimited resources.
How would they solve this problem? Then can I take that answer and translate it to make it affordable for the average customer. Once you find a solution for one problem, consider where this may help with other problems, such as neolane wheel son luggage applies to inline skates. Check if flipping the solution may work better or be a solutions for some other problem.
Clear state the problem and the solution. Now try to switch some of the words in the solution to their antonyms. What interesting solutions come from this? For many problems you must think inside the box, use constraints the solution must use to pre-filter your thinking and narrow your search.
Nov 06, David rated it liked it Shelves: read-in Thought-provoking, though a little rambling and repetitive towards the end. In particular, the chapter on one of the author's own efforts to develop and sell a new line of bottled tea products seemed self-indulgent, and detracted from the overall interest of the book.
The most interesting aspect was the discussion of how one society or country's default choices can be completely beyond the pale in another society. Also, the extent to which a particular choice of default option e. I'm not sure whether to be relieved or alarmed that my own inertia with respect to these kinds of choices is essentially typical; it certainly reinforces how easy it can be to be exploited by marketers with the right kind of savvy and insight into human behavior.
A must-read book on decision making and problem solving, which are two critical competencies in business life. Jul 06, Alex Lee rated it liked it Shelves: , design. Nalebuff and Ayres offer various ways to think about how to create solutions and solve problems. They talk about each direction of the problem spaces, where one can use solutions without problems to find problems, or to reverse, transpose or otherwise change scale in order to make things fit.
This is a fairly light read, and they offer some creative examples. All in all, an interesting attempt at navigating what is a really difficult and open ended space: how can you meet goals in general. The Nalebuff and Ayres offer various ways to think about how to create solutions and solve problems. The deeper issue is one of reduction, to discover what a problem is, often you have to frame it in terms of the obstacles, in order to overcome them. While they offer many examples and explain the principles fairly well, they can't actually do it for the reader, because the book is not about any specific issue what so ever.
To reduce what they are saying, it becomes a question of relevancy. When faced with a problem, how do you find what is relevant and for who in order to address it? Expressed in a business frame, the person you charge is the one whose issue you are solving Aug 30, Karen Slora rated it did not like it Shelves: psychology , scholarly , self-help , too-painful-to-finish. Think outside the box.
Re-purpose other "solutions. Try a counterintuitive approach see "think outside the box". Think within the box--don't re-invent the wheel. Oops, I just gave the whole book away. The examples were hopelessly outdated the most recent edition is , which is the one I read. Since that time, computer advances have made these problems moot. Netflix as a mail-in DVD. Phone screening. The technological advances have made these "problems" moo Think outside the box.
The technological advances have made these "problems" moot. I read the first few chapters, found them boring, and then skimmed the rest. Interestingly, he uses Trump back in the days when everyone just thought of him as a Rich Guy as an example for some of their techniques. I thought this book would be more informative for my daily life--it seemed more geared to business. And it pales in comparison to a Malcolm Gladwell.
Maybe if it is updated perhaps then it would be relevant to today's reader. The book has some thinking principles worthy of an ear to hear, however my biggest problem is that it leans more on grandiose ideas that promote self benefit in business. As apposed to a thinking system to solve problems in a practical manner and conversation for every day life.
This was written in as something to assist up and coming business. It shows. Jan 07, Anthony Moore rated it it was amazing Shelves: non-fiction , I really liked this book. The problem solving strategies in the book seemed like they could be really useful and could definitely be applied in the real world.
As a prospective engineer, I am excited to try out these strategies. The writing was good, if not great. The book was a little slow at times, as it got a little mired in drawn out explanations of specific examples, but in general the author used examples well to illustrate and emphasize different problem solving strategies.
The book is a l I really liked this book. The book is a little older, and some of the examples used are not as relevant anymore Blockbuster, land lines, etc , but the book is still extremely useful and relevant. I would certainly reference it again for problem solving tips. Jan 16, Connor rated it liked it. Interesting and thought provoking.
Definitely a book to keep for future reference. Why Not? Nalebuff and Ian Ayres Format: Hardcover, pp. Kennedy challenged us to "dream of things that never were and say, Why not? Authors Barry Nalebuff and Ian Ayres have spent their careers asking questions, solving problems, and bringing fresh ideas to market-from insurance that protects against a decline in your home's value to Honest Tea, bottled iced tea that actually tastes like tea.
Illustrated with examples from every aspect of life, this book offers simple techniques for generating ingenious solutions to existing problems, and for applying existing solutions to new problems. Why not have telemarketers pay you for your time when they call? Why not sell a mortgage that automatically refinances when interest rates drop? Why not organize a "buycott" rather than a boycott?
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